After a meticulous six-year preparation that involved in-depth studies of the platform, consumer behavior, market potential, selecting the ideal agency partner, and establishing a dedicated internal team in Shanghai, MAC launched its flagship store on Tmall.com, China's premier B2C retail platform.

This venture, marked by its complexity and challenges, proved to be exceptionally rewarding. The strategic groundwork laid over the years culminated in a striking overall sales growth of 40% in China. Notably, e-commerce sales soared by an impressive 50%. The Tmall store itself made a splash in the market, generating over $2 million in sales within the first two months alone, a testament to the meticulous planning and execution behind this ambitious project.