"Coming of Age," a uniquely tailored program exclusive to Japan, celebrates the milestone of reaching legal age. It beautifully pairs four distinctive kimono styles with complementary beauty sets, each ensemble reflecting a facet of this significant life transition. Seamlessly integrating with the LINE messaging app, the campaign bridges the gap between digital engagement and commerce. By bringing to life four types of beauty kits, each echoing the brand's aesthetic ethos, the campaign not only honors tradition but also encapsulates the spirit of modern beauty, resonating profoundly with the new generation stepping into adulthood.