Estee Lauder
Micro Essence
Art Direction | Visual DesignMicro Essence with bio-ferment science
Micro Essence Treatment Lotion is powered by advanced Bio-Ferment science, designed to fortify your skin’s barrier, enhance resistance to external stressors, and lock in moisture. This cutting-edge formula goes beyond surface-level care, working deep within the skin to diminish redness, refine pores, and smoothen texture. Committed to transparency, Micro Essence not only delivers visible results but also educates, offering a clear view into the science, ingredients, and benefits behind every drop, empowering you to make informed skincare choices in a world of complex claims.
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Deliverable
Agency research
Storyboard
Digital launch contents -
Timeline
6 months
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Role
Art director
Visual designer -
Team
Motion Design 2022: BLD Paris
Motion Design 2021: Territory Studio
2022 science
Challenge
In the highly competitive APAC skincare market, especially in China, consumers are inundated with products boasting complex scientific claims. The challenge is to break through this noise, offering a credible and transparent solution that not only delivers visible results but also builds trust through clear, scientific communication.
Solution
Micro Essence Treatment Lotion, infused with advanced Bio-Ferment science, meets this need by fortifying the skin barrier, enhancing resistance to stressors, and refining skin texture. Designed with the APAC market in mind, particularly China, the product goes beyond performance by prioritizing transparency. By openly sharing its scientific approach, ingredients, and benefits, Micro Essence empowers Chinese consumers to make informed choices amidst a sea of competing claims, positioning the brand as a reliable and scientifically backed option in the market.
2021 science
