Following the immense success of our previous collaboration with Lady Aiko, we're thrilled to present a new, limited-edition campaign for Micro Essence Treatment Lotions, celebrating our narrative of #PowerOfME. This year, we're partnering with Åsa Ekström, a renowned Swedish illustrator with a deep connection to Japanese culture.

In partnership with the esteemed London-based animation studio, the Line vividly brings to life Åsa Ekström's artistry, capturing the vitality of spring and the symbolic power of flowers. Featuring ferment from the iconic Sakura tree, this Estée Lauder bestseller is portrayed in a narrative of rejuvenation. We journey with the Water Spirit and the Sakura Spirit as they awaken from their winter slumber, rejuvenating the landscape with a burst of life and joy. It's a captivating celebration of spring, showcasing #PowerOfMe story of Estée Lauder’s artist collaboration line.