Estee Lauder
x Asa Ekstrom Collaboration
Art Direction | Visual Design#PowerOfME with limited-edition Micro Essence
Building on the success of our Lady Aiko collaboration, we’re excited to launch a limited-edition Micro Essence Treatment Lotion campaign celebrating #PowerOfME. This year, we partner with Swedish illustrator Åsa Ekström and the London-based animation studio, The Line, to bring her art to life. Infused with Sakura tree ferment, the campaign captures the rejuvenation of spring as the Water Spirit and Sakura Spirit awaken, symbolizing renewal and vitality in a celebration of Estée Lauder’s artist collaboration series
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Deliverable
Storyboard
Campaign KV
Digital launch assets
VM ideation -
Timeline
12 months
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Role
Art director
Visual designer -
Team
Collaborator: Asa Ekstrom
Motion Design: The Line
Challenge
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Solution
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
