estee lauder
x human collaboration
Contribution: Ideation, Research, Art Direction, Design & Storyboard
Collaborator: Hueman
Motion Design: Future Deluxe
Building on the remarkable achievements of our previous collaborations with Lady Aiko and Åsa Ekström, this year we're thrilled to partner with the Oakland-based multi-disciplinary artist Human Allison, renowned for her signature gauzy art style she dubs "ETHEREALISM"—a mesmerizing fusion of ethereal and realism.
In collaboration with the CGI powerhouse Future Deluxe, we've crafted our rendition of the "Ethereal Micro Essence World." This unique experience invites the viewer into the mesmerizing Hueman world, navigating the interplay between the tangible Water and Sakura realms and the surreal, dream-like modernity of Hueman. It's a journey that oscillates between reality and fantasy, beautifully narrating the #PowerOfME story in a way that captivates and inspires.