Estee Lauder
AI Tech

Art Direction  |  Visual Design

From store to home: Estée Lauder’s AI tech transforms skincare

Estée Lauder is revolutionizing beauty with AI technology through its Advanced Skin Analysis Service, bringing clinical-level expertise directly to your home. This service delivers professional skin analysis, precise color matching, and personalized scent profiling—all accessible through digital devices, anytime, anywhere. With a commitment to nurturing beautiful skin, Estée Lauder’s Skin Screen provides precise diagnostics, allowing Beauty Advisors to offer tailored skincare and makeup recommendations in-store, ensuring a uniquely personalized beauty experience for every individual.

skincare

Deliverables

Storyboard
Launch assets
Design solutions
Timeline

18 months
Role

Art director
Visual designer
Team

Photography: Hannah Khymych
Video: Video: Joshua Pestka

Challenge

Estée Lauder needed to bridge the gap between in-store clinical expertise and the growing demand for personalized beauty experiences at home, making professional-level skin analysis and tailored advice more accessible.

Solution

Estée Lauder launched the Advanced Skin Analysis Service, powered by AI, to bring professional skin evaluations, color matching, and scent profiling to digital devices. Paired with the Skin Screen tool, this service allows Beauty Advisors to deliver personalized recommendations both online and in-store, providing tailored beauty solutions that blend technology with expert guidance for a seamless, customized experience.