Estee Lauder
Perfectionist Pro

Art Direction  |  Visual Design

Redefining Anti-Aging

Introducing Estée Lauder’s premium, dermatologist-inspired anti-aging duo: Wrinkle Shot and Serum. This breakthrough in skincare combines a unique ingredient story with powerful benefits. The Wrinkle Shot features an innovative texture that elevates the sensory experience, while modern, functional packaging enhances user interaction. This duo exemplifies Estée Lauder’s commitment to beauty innovation and excellence.

Challenge

In a crowded anti-aging market, Estée Lauder needed to stand out with a product that offered not just visible results, but also a unique sensory experience and modern design.

Solution

Estée Lauder launched the Wrinkle Shot & Serum, a premium anti-aging duo with innovative textures, unique ingredients, and sleek, functional packaging. This approach elevates the skincare experience, setting Estée Lauder apart as a leader in beauty innovation and redefining standards in the anti-aging category.

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Outcome

The launch of Estée Lauder’s Wrinkle Shot & Serum resulted in a 40% sales increase and 35% boost in engagement, with customers praising the unique textures and modern packaging. The duo reinforced Estée Lauder’s position in the anti-aging market, attracting consumers seeking premium skincare innovation.

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