estee lauder
nutritious
Contribution: Art Direction, Design & Storyboard
Photography: Rikky Fernandes / Hannah Khymych
Video: Peter Szollosi
Motion. Design: Hello Playful
Rediscover Nutritious, reborn for the Clean Beauty franchise. More than a skincare line, it's a tribute to the pure, simple life, crafted for millennials and Gen Z. Embrace this blend of wellness and beauty, a lifestyle choice that resonates with a generation shaping tomorrow.
The entire franchise is symbolized by the Nutritious "N", blending Science, Nutrition, and Clean Beauty—a commitment to targeted benefits powered by our hero ingredient.
Dive into the Nutritious experience and elevate your journey to a glowing, sustainable future.
new nutritious - a new voice & a new her
relatable, cheeky, smart, optimistic
Nutritious lovers are all about inner and outer wellness, embracing active living and mindful eating. They're eco-conscious, caring deeply for the planet and community, extending their awareness far beyond themselves.
