Material World
Visual Design | Design Strategy | Art Direction Disrupting Fashion
Material World pioneered the first fashion trade-in programs for the luxury fashion industry in 2012, working with NY-based designer brands such as Theory, Steven Alan, Tibi, Intermix in-store and online to promote a circular economy for their customers.
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Deliverable
- Mobile & PC interface prototype
- Competitive research
- Design system -
Timeframe
Spring 2009 - Summer 2011
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Role
- Visual + UX Designer
- Art Director
- Design Strategist -
Client
Material World
Challenge
That hassle of having to manage the selling process and having to wait until things sell before you get reimbursed.
It’s become so easy to buy new clothing with a simple click—we were part of the industry that was making that happen—but when it came to getting rid of things in our closets, we felt there really was no convenient option out there. All the services we knew felt like a chore and you don’t really make much money when you take things to thrift stores.
Solution
Partnered with retailers such as Saks, Bloomingdale's, and Barneys, to offer their gift cards by helping women to get rid of clothing but also connecting them to shop new— and doing so with the involvement of the industry.
